A consumer brand that works on shelf, in hand and on screen
Project Name
The Smooth Company
Industry
Consumer goods
My Role
Brand and packaging designer
Overview
The Smooth Company is a consumer brand I worked with as a freelance designer, across their brand identity, packaging and physical products.
What I did
I designed the brand identity and carried it through to packaging and product, making sure it held up on a shelf, in someone's hand and on screen. Alongside the physical work, I created the digital content and launch campaigns that introduced the products to customers.
