Explaining an unfamiliar coffee at a glance on the shelf
Project Name
Oyl Mushroom Coffee
Industry
Food and drink
My Role
Brand and packaging designer
Overview
A functional mushroom coffee brand entering a crowded wellness market, where packaging has to explain an unfamiliar product and earn trust at a glance.
What I did
I designed the brand identity and packaging, building a look that feels premium and approachable while making the product and its benefits clear on the shelf and online.
