Giving a dark-sky group an identity of its own

Overview

Friends of Mayo Dark Skies is a County Mayo community group promoting dark-sky preservation and astro-tourism. They needed an identity of their own, separate from the festival and the wider tourism brand.

Approach

The challenge was capturing something as intangible as a night sky in a mark that still works at small sizes, in a single colour, and on both dark and light backgrounds. I developed the identity as a system, with colour, typography and usage guidance the group can apply consistently on their own.