Dense accountancy services, made easy for busy owners to find

Overview

Dains is an accountancy, tax and advisory firm, which means credibility is the product. The website had to present a wide range of services clearly to business owners who have very little time.

The Problem

A lot of services, an audience in a hurry, and a brand palette that looked good but didn't hold up against contrast requirements. Left alone, that combination produces a site that is hard to scan and hard to read.

What I Did, And Why

I structured the services around the situations clients are in, for example: starting a business, selling one, not around the firm's internal departments. Why: owners don't know which department they need, and shouldn't have to.

I rebuilt the colour system from the existing brand so it passes WCAG AA without losing its character. Why: for a firm selling trust, an unreadable page is a worse signal than a plain one, and brand colours that fail contrast fail the very people the firm wants to reach.

I built it from a simple set of components, so the team can add and change pages after launch without breaking the look.