Keeping a road race’s social on brand
Project Name
Aon Mullingar Half Marathon
Industry
Sport and events
My Role
Designer and content lead
Overview
The Aon Mullingar Half Marathon needed a steady, on-brand presence across social media for the whole event cycle, from registration through to race day and beyond.
What I did
I designed a reusable template system so posts could be produced quickly while staying consistent, then planned and delivered a 109-post campaign calendar covering registration pushes, training content, sponsor features and race-week updates.
